11 Quick Speed to Leads Stats You Need to Know

11 Quick Speed to Leads Stats You Need to Know

Speed to lead matters. A lot. With modern buyers having more information than ever before, your speed allows you to differentiate and build relationships faster with potential customers. Not to mention that in today’s hyper-competitive B2B landscape, it’s important to understand the consequences of a poor customer experience. Still need a little more convincing? Let’s look at a few more hard stats that make your speed hard to ignore.


1- After five minutes pass, the odds of connecting and qualifying with the lead drop 80%.

2- Fifty-five percent of companies take longer than five days to respond to a new lead and 12% don’t conduct any sort of outreach.

3- Fifty percent of leads will work with the organization that contacts them first.

4- Organizations that contact a lead within the first hour are seven times more likely to qualify the prospect than an organization that responds in two hours.

5- Responding to leads within the first minute increases conversions by 391%.

6- The average lead response time for website leads is 17 hours.

7- Mobile devices drive 45% of web leads.

8- Ninety percent of leads go inactive after 30 days.

9- You have a better chance of connecting with a lead on Wednesdays and Thursdays.

10- Slow lead response time increases customer churn by 15%.

11- Thirty percent of your prospects will go to a competitor if you don’t respond quickly enough.

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