Key Lead Response Time Statistics
Only 27% of leads get contacted
According to Forbes, only 27% of leads actually get contacted. Focusing on your response time will help your business churn through the sales pipeline. Some leads are better than others, but that’s no reason to waste opportunities. If many businesses are wasting leads, you have the chance to steal the customer.
The average response time is 47 hours
Forbes also identified that the average lead response time is 47 hours. By decreasing your company’s average time, you’ll immediately be more competitive. Customers are far more likely to do business with the company that reaches out first.
55% of businesses take 5+ days to respond
A survey conducted by Lead Connect found 55% of organizations take five or more days to contact leads. Even more shocking, 12% of companies made no contact with new leads. If your company falls into this category, you’re leaving money on the table.
Waiting 5 minutes drops conversion rates by 8 times
Inside Sales discovered that after 5 minutes, conversion rates were 8 times lower. The study was based on 3 years of data and analyzed more than 400 companies. Make the Five Minute Rule the standard for your company and enjoy increased conversions.
A 30-minute response time is 21 times less effective
According to Lead Simple, waiting 30 minutes to contact a lead is 21 times less effective than responding in 5 minutes. That’s why using tools like CallPage’s click-to-call widget is crucial. The widget will connect potential customers with your sales reps in less than a minute.
90% of leads become inactive after 30 days
Each day you wait to connect with a lead, the likelihood of making a sale drops. Ricochet360 claims that 90% of leads become inactive after 30 days. As important as a quick response is, persistence is equally important. When a lead comes in, there’s no time to waste. Continuously reach out and try to close within 30 days.