The Five Minute Rule: Boosting B2B Sales Engagement and Conversions
A widely cited study by the Harvard Business Review tested the response time of 2,241 B2B sales teams after a prospect completed a lead capture form. The most surprising statistic from the study was that the average B2B lead response time was 42 hours.
The problem with slow sales lead response time is that buyers are busy and move on to other things, such as other meetings and personal commitments. Worse still, they may move on to your competitors' websites and start researching them instead. When your sales team finally responds (usually via email), it takes an average of 4.3 days of back-and-forth emails and voicemails just to get to a first meeting. Even worse, 38% of qualified leads that your sales team responds to never reply; they simply ghost you completely.
Connect your sales agents to your leads within seconds with Leadport's Golden Moment Call, ensuring that no opportunity goes unnoticed.
Leadport's Golden Moment Call feature simply can be integrated with your website, LinkedIn Ads, Facebooks Ads, Instagram Ads and many other social media ads. Once a lead submits a form or clicks on an ad, Golden Moment Call will automatically call your sales agent and provide them with the lead's information. Your sales team can then connect with the lead immediately and begin the sales process.
You'll get more than your money's worth from digital advertising. Your budget won't be wasted; your sales will go up, and your company will grow.