Why should you measure sales productivity?
Measuring sales productivity and continuous evaluation will help you improve your sales process and provide your sales team with the tools and resources they need to succeed. It helps you identify bottlenecks in your sales process, remove them, and increase your team's productivity and success. Here are a few more reasons why you should consider measuring the sale productivity of your business:
Performance evaluation: Measuring sales productivity is an essential part of evaluating the performance of your sales team. Without defining KPIs and measuring productivity, you won't be able to identify the areas that need improvement.
Identifying improvement areas: Measuring sales productivity can help identify areas where reps can improve. Identifying improvement areas can help sales reps work on their weaknesses and become more productive.
Resource allocation: Measuring sales productivity can help with resource allocation. By knowing which reps are performing well, you can allocate resources more effectively.
Demonstrating return on investment: Measuring sales productivity shows your sales team's return on investment. A positive return on investment can help justify the resources allocated to the sales team.